As a young athlete or the parent of one, you’re likely aware of the importance of college recruiting videos in the athletic scholarship process. These videos can be the key to unlocking a world of opportunities, including the chance to play at the collegiate level and earn a scholarship. But creating a compelling video is only half the battle; promoting it effectively is equally crucial. In this blog post, we’ll explore the best practices for promoting your college recruiting videos, backed by statistics and expert advice.

Understanding the Importance of College Recruiting Videos

Before we delve into the promotion strategies, let’s understand why these videos are so important. According to the NCAA, only about 7% of high school athletes get the chance to play at the college level. A well-crafted and effectively promoted recruiting video can significantly increase your chances of being part of this select group.

Creating a Compelling Video

The first step in promoting your video is to ensure it’s compelling and showcases your skills effectively. According to a study by NCSA, coaches spend an average of 30 seconds watching a recruiting video before deciding whether to continue. Make sure your video is professionally edited, highlights your best plays, and includes key information like your name, position, and contact information. For more tips on creating a compelling video, check out our guide here.

Utilizing Social Media

Once you have a compelling video, it’s time to promote it. Social media platforms like Twitter, Instagram, and Facebook are excellent places to start. A Pew Research study found that 95% of teens have access to a smartphone, and 45% are online ‘almost constantly,’ making social media a powerful tool for reaching college coaches and recruiters. Remember to use relevant hashtags, tag potential colleges, and encourage friends and family to share your video.

Reaching Out to Coaches Directly

Don’t hesitate to reach out to college coaches directly. Send them a personalized email with a brief introduction, your athletic and academic achievements, and a link to your video. According to a FieldLevel survey, 85% of college coaches said that receiving an email from a prospective athlete is a positive signal. For tips on how to write an effective email to coaches, visit our guide here.

Engaging with College Recruiting Websites

College recruiting websites like NCSA and FieldLevel can also be effective platforms for promoting your video. These sites have a vast network of college coaches and recruiters, increasing your video’s visibility.

Regularly Updating Your Video

Keeping your video updated is crucial. As you improve and achieve more, your video should reflect that. Regular updates show coaches that you’re committed to your sport and constantly working to improve. Plus, it gives you a reason to reach out to coaches and recruiters again, keeping you on their radar.

Seeking Professional Help

If you’re finding the process overwhelming, consider seeking professional help. Companies like LI Sports Network specialize in creating and promoting college recruiting videos, taking the stress off your shoulders and ensuring your video gets the attention it deserves.


Promoting your college recruiting video is a critical step in the athletic scholarship process. By creating a compelling video, utilizing social media, reaching out to coaches directly, engaging with recruiting websites, regularly updating your video, and seeking professional help, you can increase your chances of being recruited. Remember, persistence and professionalism are key in this process. Good luck!

For more information on the college recruiting process, check out our other resources at LI Sports Network.


Remember, the journey to college athletics is a marathon, not a sprint. Stay focused, stay dedicated, and most importantly, enjoy the process!